"Certainly, when Google came into the market with Drive with four times the storage for what Dropbox was offering, I'm not surprised to see a shift in pricing for them to remain competitive," said Gartner analyst Michael Gartenberg. On an annual basis, Google Drive charges $60 for 100GB. When a user upgrades to a paid account, the storage capacity for the user's Gmail account also expands to 25GB.
Google Drive offers 5GB of free capacity and allows an upgrade to 25GB for $2.49 a month, 100GB for $4.99 a month or 1TB for $49.99 a month. Google Drive, which launched in April, undercut competitors' prices and shook the industry to its core.
The greatest pressure, however, has come from nontraditional industry behemoths, such as Microsoft with Azure, Apple with iCloud and most recently, Google with its Drive offering. "And now that Dropbox can automatically upload your photos from just about any camera or phone, everyone's adding tons of pictures and videos to Dropbox every day."ĭropbox has been under increasing pressure from other traditional consumer online storage services, such as SugarSync, Carbonite and Mozy. We've heard from architects with giant drafting files and photographers with huge portfolios, but mostly we hear from families who have more than 100GB of photos, docs and videos," Dropbox stated in a blogpost. "Since time immemorial (2008), folks have been asking us for a bigger Dropbox. The company also announced that existing Pro users can get a free, three-month Pro 100 trial that friends or family can use.
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